After spending 20 years plus in the FMCG contributing to the success of leading brands across the middle east, I am leading IPC as a group MD with a passion to continue supporting brands across different pillars within IPC services. Brand Partners is a core company within the IPC group delivering solid and reliable long term partnership with more than 100 brands in KSA supporting them in their instore execution excellence and perfect store journey, improving their consumer experience with the brand, and assuring shoppers path to purchase through the effective and reliable team, processes and systems.

https://www.linkedin.com/in/mazen-abdulaal-836bb83/

Following more than 13 years of extensive experience within the commercial field, I joined Brand Partners to continue the drive of passion and motivation of working with leading brands across Saudi Arabia. Having experience within the FMCG, I have started my career back in 2007 in the Eastern Region of Dammam where I joined P&G’s distributor sales team “IATCO”. Across the following years, I got the exposure of working on leading brands with Nestle, Hershey’s, and Arla where I was leading on various senior management roles across the sales and marketing departments with respective categories and brands.

Amr Amer is heading BP-CE and handling global clients, responsible for the strategic direction, vision, growth, and performance of the brands in the market.
as a seasoned professional with more than 20 years of experience. Passion for driving brands growth through providing the best business solutions, maximum support, and operational excellence with cost optimization for the clients.